A Sleepy Mountain Sloth Illustration Used to Highlight the Benefits of a Coffee Brand

A Sleepy Mountain Sloth Illustration Used to Highlight the Benefits of a Coffee Brand / World Brand & Packaging Design Society

R Agency -  Lazy coffee

" The concept is based on the image of a sloth. It's a distinctively sleepy animal. But our coffee gives it so much boost that sloth suddenly finds itself on a mountain peak among mountain goats. That's why drink responsibly."

A Sleepy Mountain Sloth Illustration Used to Highlight the Benefits of a Coffee Brand / World Brand & Packaging Design Society
A Sleepy Mountain Sloth Illustration Used to Highlight the Benefits of a Coffee Brand / World Brand & Packaging Design Society
A Sleepy Mountain Sloth Illustration Used to Highlight the Benefits of a Coffee Brand / World Brand & Packaging Design Society

Design Agency: R Agency
Brand / Project Name: Lazy coffee
Project Type : Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design
Location: Ukraine
Market Country: Ukraine
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Flow-Pack
Substrate / Material: Plastic