Branding and Packaging Design for Italian Dried Fruit Prunes Product

Branding and Packaging Design for Italian Dried Fruit Prunes Product / World Brand & Packaging Design Society

Max Lippolis - Prugne d'Agen

" Agen prunes are the dried fruit of the plum tree, that grows since ancient times in the Aquitaine region of France. They take their name from the town of Agen, located on the Garonne river and are protected by the European Union as IGP (Indicated Geographic Protection), thereby achieving an international reputation. The goal of the concept is to communicate the tradition and the highest quality organic of the natural ingredients through an attractive and elegant packaging: two main color to differentiate the various product qualities."

Branding and Packaging Design for Italian Dried Fruit Prunes Product / World Brand & Packaging Design Society
Max Lippolis - Prugne d'Agen2.png
Branding and Packaging Design for Italian Dried Fruit Prunes Product / World Brand & Packaging Design Society

Design Agency: Max Lippolis
Brand / Project Name: Prugne d'Agen
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Freelance Commercial / Published
Project Category: Confectionery
Packaging Format: Box
Substrate / Material: Plastic