Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’

Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society

The Creative Pack - RoliRoti Butcher's Bone Broth

"A range of 4 Organic Bone Broths, slow roasted to perfection, then paired with Organic vegetables and simmered for a minimum of 24 hours, yielding a full-flavored, decadent broth.

Rooted in the Swiss Butcher’s knowledge and heritage, Butcher’s Bone Broth bones are slow roasted to perfection to enhance the flavors, then paired with organic vegetables and simmered for 24 hours to yield a full-flavored, rich and decadent broth.

The Creative Pack created a design that is elegant and clean. The typography and the etched illustration communicate superior quality, appealing to cooks and food enthusiasts. The words “Butcher’s” validates the product range, reinforcing the knowledge of a traditional butcher that knows how to work the meats and choose the best cuts for the right purposes.

Rooted in the Swiss Butcher’s knowledge and heritage, every bottle of Butcher’s Bone Broth begins the same way. Bones slow roasted to perfection to enhance the flavors, then paired with organic vegetables and simmered for 24 hours to yield a full-flavored, rich and decadent broth.

As a son of a Swiss ‘Metzgermeister’, or master butcher, Thomas Odermatt, Butcher’s Bone Broth’s founder, grew up in his family’s butcher shop in the Swiss Alps. Thomas learned the importance of using the right cuts for the right purpose, and of choosing only select, free range meats raised by trusted farms. Butcher’s Bone Broth years of experience and abundant knowledge of specialty meat products makes their bone broth more valuable than its competitors. It was The Creative Pack’s job to create a design that focuses on sharing the brand’s expertise in the category.

The design is elegant and clean, the typography and the etched illustration communicate superior quality, appealing to cooks and food enthusiasts. The first read is Butcher’s Bone Broth; the diagonal type is eye catching and creates strong branding, also suggests its European heritage. The words “Butcher’s” in script, validates the product range, reinforcing the knowledge of a traditional butcher that knows how to work the meats and choose the best cuts for the right purposes."

Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society
Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society
Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society
Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society
Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society
Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society
Creative Packaging Design for New Brand ‘Butcher’s Bone Broth’ / World Brand & Packaging Design Society

Design Agency: The Creative Pack
Brand / Project Name: RoliRoti Butcher's Bone Broth
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Bottle
Substrate / Material: Plastic