Sophisticated RTD Cocktails for the Modern Consumer from New Zealand

Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society

Onfire Design - Luxerose premium RTD cocktails

"The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation for a demanding consumer group that are always looking to discover new and unique flavours.  

Luxerose is an RTD range of cocktails aimed at the young, millennial female audience in New Zealand and China. Designed for social occasions and gifting, New Zealand mixologists were commissioned to create 3 distinctive cocktail blends reflecting current flavours and taste trends in the New Zealand social scene. Packaging the cocktails was an essential part of the project, in conjunction with the client we created a unique set of 3 glass vials which, when chilled, could easily be dispensed at home or in bars. These are contained within a presentation case decorated with a modern, colourful abstract botanical illustration showing various flora and fauna from New Zealand. With future range extensions intending to utilise the same livery but with illustrations reflecting different countries and cities. Bright, colourful and fun, this new way of enjoying cocktails brings a new dynamic to any social event."

Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society
Sophisticated RTD Cocktails for the Modern Consumer from New Zealand / World Brand & Packaging Design Society

Brand / Project Name: Luxerose premium RTD cocktails
Design Agency: Onfire Design
Design Credits: Creative Director - Matt Grantham
Designer / Illustrator: Georgina Brothers
Designer: Michelle Maude
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: New Zealand
Market Country: New Zealand
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Spirits
Consumer Packaging Format: Case, Tube
Consumer Substrate / Material: Glass, Metal