The Ghost of the Persian King Spartacist Akbari distilled from from Shiraz

The Ghost of the Persian King Spartacist Akbari distilled from from Shiraz / World Brand & Packaging Design Society

mischen - Shatoh

" The Ghost of the Persian King Spartacist »Akbari« from Shiraz is a distillate with a particularly fruity, slightly marzipan-like flavor. It has an absolutely typical taste and smell of roasted pistachio nuts, nutty, spicy, with almonds refinements. According to legend, the Queen of Saba once commanded that the enjoyment of the Akbari pistachio was only reserved exclusively for royalty. This is how the name and myth of the "Königspistazie" originated. The plantations of Shatoh provide a genuine royal flavor as in the days of Saba.

The peacock has been worshipped in Persia ever since. It symbolizes beauty, purity, love and perfection. For Shatoh, the royal animal spreads its tail as corporate visual and signet. It represents the high quality and refined taste of the imported delicacies. Reduced colors in combination with puristic design make sure that the product stands out. Carefully selected materials and sophisticated finishing underline the elegant look and feel of the brand."

The Ghost of the Persian King Spartacist Akbari distilled from from Shiraz / World Brand & Packaging Design Society

Design Agency: mischen
Brand / Project Name: Shatoh
Project Type: Corporate Brand Redesign, Corporate Brand Refinement, Consumer Brand Creation, Consumer Brand Redesign, Consumer Brand Refinement
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Corporate Rebranding, Corporate Brand Experience, Corporate Graphic Design, Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Germany
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beverages
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass, Wood