Branding and Packaging for its Contemporary Range of Sensory Toys

Branding and Packaging for its Contemporary Range of Sensory Toys / World Brand & Packaging Design Society

WowMe Design - Early Learning Centre: Sensory Toys

" ELC approached WowMe Design to create branding and packaging for its contemporary range of Sensory Toys.

Andy White, Creative Director of WowMe Design says “Little Senses is a range of modern and vibrant, gender-neutral toys carefully designed to stimulate baby's senses and encourage learning through play. They feature colour-changing lights, textures, sounds and shapes. The brand needed to communicate the unique sensory nature of the products. The logo we created reflects the visual and tactile properties. The subtle use of the white polka-dot background was the perfect backdrop for such an eye-catching collection.”

The new packs are now appearing on shelves in all ELC stores."

Branding and Packaging for its Contemporary Range of Sensory Toys / World Brand & Packaging Design Society
Branding and Packaging for its Contemporary Range of Sensory Toys / World Brand & Packaging Design Society
Branding and Packaging for its Contemporary Range of Sensory Toys / World Brand & Packaging Design Society
Branding and Packaging for its Contemporary Range of Sensory Toys / World Brand & Packaging Design Society
Branding and Packaging for its Contemporary Range of Sensory Toys / World Brand & Packaging Design Society

Design Agency: WowMe Design
Brand / Project Name: Early Learning Centre: Sensory Toys
Design Credits: Andy White - Creative Director
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Retail Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Retail
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Board, Pulp Carton