Leading Edge Branding for Smart German Fintech Company

Leading Edge Branding for Smart German Fintech Company / World Brand & Packaging Design Society

IDEENHAUS -  Quirion

"Being the first Robo-Advisor in Germany, quirion has taken a pioneering role in the field of digital asset management on the German market. As a leading-edge company quirion was the first player to fix rules in the given sector. Until today quirion is successfully providing investment consultancy by using smart high-performance algorithms.

After a strategic realignment IDEENHAUS created a digital brand experience that reflects the superiority of the service. The main objective was to create tension between the digital world (cool distance) and the human world (warm closeness) on every brand touchpoint. This strategic visual approach was translated in every single brand element. The Logo combines a highly digital visuality with organic, human shapes and the defined colors are also reflecting the duality of these two worlds.

Every brand touchpointis following that principle to create a brand experience that has both – credibility of a smart digital brand and the trust of a human relationship."

Leading Edge Branding for Smart German Fintech Company / World Brand & Packaging Design Society
Leading Edge Branding for Smart German Fintech Company / World Brand & Packaging Design Society

Design Agency: Ideenhaus
Brand / Project Name: Rebranding Germany's First Roboadvisor Quirion
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Digital
Location: Germany
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Financial