Rebranding and New Communication of the Supermarket Chain Klass

Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society

 Design studio Glad Head - Klass

"There are a lot of supermarkets in our country. They all are similar to each other big and light. Each of them has a lot of fish and vegetables, a large variety of soap and buns but in deed there is no supermarket itself. 

This story is about one supermarket which doesnt want to be as the next one with flat, borring taste. So it decided to start talking to its visitors. But how? In such a huge supermarket there are so many people and they all are different. How to be well-liked to everyone? If you cant get on everyone, let it be. We decided to create an intagible hero whose image will be created by his owner. For someone It can be a longtime school friend who they were fighting with using baguette swords or a girlfriend who was afraid of any bread crumb poising her neat figure and for someone it can be his granny who adds her own secret ingredient-love into every dish. The New Klass irepresents associations which are particular for every customer. And they are absolutly about joyfull and careful friend.

We refused from all needless. Klass started to be more simple and clear. Only good mood was left. 
When you oder ant's bottoms with garlic dressing you just want to smile and say COOL (Klass) and that is the emotion we placed stake on"

Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
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Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
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Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
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Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society
Rebranding and New Communication of the Supermarket Chain Klass / World Brand & Packaging Design Society

Design Agency: design studio Glad Head
Article Title: Rebranding and new communication of the supermarket chain Klass
Brand / Project Name: Supermarket Klass network
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding
Location: Ukraine
Market Country: Ukraine
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Retail
Consumer Packaging Format: Bag, Basket, Bottle, Box
Consumer Substrate / Material: Plastic