Jewelry to Enhance the Feminine Spirit

Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society

Jacson França Design Consulting -  Schaer Jóias

"The concept of the brand is based on elegance and sophistication, making clear the quality of what is offered. With strong personality, the look brought is complemented by the purpose of marking special moments in the lives of customers and show that they are unique to the brand.
The positioning is based on a double feeling term. "To be is power" makes a call to the public with greater purchasing power, invoking the sense that I can have what I want, and in double way, it stimulates consumers of lower financial conditions to also identify with the product, as it reflects the meaning of that enough be to power and achieve, making them all equal to their respective social positions, reinforcing the purpose of treating all customers as unique beings."

Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society
Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society
Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society
Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society
Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society
Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society
Jewelry to Enhance the Feminine Spirit / World Brand & Packaging Design Society

Design Agency: Jacson França Design Consulting
Article Title: Jewelry to Enhance the Feminine Spirit
Brand / Project Name: Schaer Jóias
Design Credits: Design and direction: Jacson França
Production Credits: Print Imprell Gráfica
Project Type: Corporate and Consumer Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Graphic Design, Packaging Design
Location: Brazil
Market Country: Brazil
Market Region: South America
Project Type: Freelance Commercial / Published
Project Category: Retail
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper