A New Order of Beer, Anagram Brewing

A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society

 Kingdom & Sparrow - Anagram Brewing

"A NEW ORDER OF BEER
Anagram Brewery was built by husband and wife team, Paul and Raluca, to develop and brew high quality and distinctive craft beer in Romania.

THE PROJECT
Anagram approached Kingdom & Sparrow to create a flexible label design so they had the freedom to work with local artists and photographers on their backgrounds. They wanted to bring innovative style to what is otherwise a traditional beer scene in Romania.

THE JOURNEY
Kingdom & Sparrow created a distinctive, minimalist logo mark that plays on Anagram’s brand name. They chose a contemporary pink hue to contrast with the black logo, paired with lifestyle imagery inspired by summer days near the ocean in California – a nod to Paul’s background.

THE OUTCOME
Anagram launched their first beer at the end of May 2018 and they’ve had a lot of interest in this initial brew. Watch this space for more news on their successes!

“We were looking for someone who could translate our brand values into a visual concept and we found a great match in K&S. Not only do they specialise in craft brands, they also know their craft beer. By taking the time to listen and understand us, they came up with proposals that were hard to choose from! Their flexibility, availability and promptitude made the working process smooth. We are delighted with the result and have had so much positive feedback on the brand and design from everyone already.” Raluca Baran-Candrea, Founder at Anagram Brewing.

“The time spent over a few pints of beer was enough to create a great connection.” Paul-Andre Baran, Brewer & Founder at Anagram Brewing."

A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society
A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society
A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society
A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society
A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society
A New Order of Beer, Anagram Brewing / World Brand & Packaging Design Society

Design Agency : Kingdom & Sparrow
Article Title: A New Order of Beer, Anagram Brewing
Brand / Project Name: Anagram Brewing
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle