Identity Creation and Packaging Design for Happy Paws Food Range
Stratedgy - Happy Paws
"Happy Paws - Food for our canine friends, and a riot of colours for the dog food shelf.
1. Identity Creation - Happy Paws is an all-natural food brand made for our canine companions. The creators pride themselves on being dog-lovers who know the wants and needs of dogs better than anyone else.
2. Colour Story - Being a new brand in an old market, Happy Paws wished to differentiate themselves from the crowd and in accordance, we have used a unique design language for this space.
3. Icon Creation - The packaging subverts the norms of dog-food imagery, using low-poly illustrations and easily understandable icons instead of photographs. The language used is conversational and brief but caring, while each variant uses a different bold colour so as to be easily recognisable.
4. Illustration Creation - The packaging is designed to stand out on a market shelf and uses short, descriptive copy to educate the buyer in short time."
Design Agency: Stratedgy
Brand / Project Name: Happy Paws - Identity Creation & Packaging Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Retail Design
Market Country: India
Project Type: Agency Commercial / Published
Project Category: Food
Consumer Packaging Format: Bag
Substrate / Material: Plastic