Raw Concept Defines the New German Food Brand Raute Hesse

Raw Concept Defines the New German Food Brand Raute Hesse / World Brand & Packaging Design Society

mischen - Raute Hesse

"Raw concept is what defines the new brand Raute Hesse. Is food in its original form. With all their vitamins and proteins. Is the natural way to feed our body and opens up a new and exciting world of tastes and flavours. Lightly structured paper with a natural pleasant surface feel transports the high quality, the fine ingredients and the selected flavours of the products. The geometric rhombus pattern creates high recognisability and bridges to the founder’s name which means rhombus in German. Printing with bright spot colours makes sure that each flavor-colour glows. Metallic copper adds some modest elegance."

Raw Concept Defines the New German Food Brand Raute Hesse / World Brand & Packaging Design Society
Raw Concept Defines the New German Food Brand Raute Hesse / World Brand & Packaging Design Society
Raw Concept Defines the New German Food Brand Raute Hesse / World Brand & Packaging Design Society

Design Agency: mischen
Brand / Project Name: Raute Hesse
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Brand Creation, Corporate Graphic Design, Corporate Brand Digital, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Digital
Location: Germany
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Consumer Packaging Format: Box, Jar
Substrate / Material: Glass, Pulp Carton