Graphic and Packaging Design Bits & Bobs Indian Pale Ale

Graphic and Packaging Design Bits & Bobs Indian Pale Ale / World Brand & Packaging Design Society

Blindtiger Design - Reuben's Brews Bits & Bobs

""Bits and Bobs" is a British phrase which means "bits and pieces," which highlights that this beer will be a different IPA every year. For this can design, we broke from Reuben's typical 2-color design system to emphasize how special this release is. It’s a spring seasonal beer using a variety of hops, so aesthetically it made sense to use a variety of spring colors radiating (sunshine) from the iconic Reuben’s “r.”

Graphic and Packaging Design Bits & Bobs Indian Pale Ale / World Brand & Packaging Design Society
Graphic and Packaging Design Bits & Bobs Indian Pale Ale / World Brand & Packaging Design Society
Graphic and Packaging Design Bits & Bobs Indian Pale Ale / World Brand & Packaging Design Society
Graphic and Packaging Design Bits & Bobs Indian Pale Ale / World Brand & Packaging Design Society
Graphic and Packaging Design Bits & Bobs Indian Pale Ale / World Brand & Packaging Design Society

Design Agency: Blindtiger Design
Article Title: Graphic and Packaging Design Bits & Bobs Indian Pale Ale
Brand / Project Name: Reuben's Brews Bits & Bobs
Design Credits: Designer Brian Eldridge
Production Credits: Can Printer Crown
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Glass, Metal