Brand Identity for an Electronic Music Nightclub in Barcelona

Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society

Carlos Galán Rubio - Garage 442

" Garage is an electronic music nightclub born in Barcelona in need of making a place for itself among the existing competitors. Unlike them, Garage shares its facade with a modernist building placed on one of the biggest intersections of the city: Diagonal, which crosses the whole city from left to right, and Passeig de Gràcia, the luxury shopping avenue.

The contrast between the electronic music scene and the high-living surroundings where the bar is located is represented on a typographic logotype, that features the elegance of a modern typeface with high contrast between thick and thin strokes, which has been stenciled to evoke a rebellious side. Thus, every character loses its left half becoming a unique bespoke typeface that gives the brand a memorable, strong personality.

To generate identity, this is uniquely combined with a bright color palette given by the material itself: paper, methacrylate or light, for instance.

In collaboration with Georgina Rosselló."

Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society
Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society
Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society
Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society
Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society
Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society
Brand Identity for an Electronic Music Nightclub in Barcelona / World Brand & Packaging Design Society

Design Agency: Carlos Galán Rubio
Brand / Project Name: Garage 442
Project Type: Corporate Brand Creation
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Corporate Environment Design, Corporate Brand Guidelines
Location: Spain
Market Country: Spain
Market Region: Europe
Project Type: Freelance Commercial / Published
Project Category: Entertainment