Concept for Craft Chocolate Packaging Design for Russian 'Well Bean' Brand
Katy Sushanskaya - Well Bean' craft chocolate
"Packaging design for 'Well Bean' craft chocolate.
A compound name is consonant with 'well-being' which givesthe product a positive attitude.
The chocolate belongs to a healthy food segment, because it is produced using honey instead of sugar. Bright floral ornament emphasizes the wild nature of the ingredients.
The color scheme was chosen taking the taste range into account. Each taste is encoded with its own color, which makes it easy to distinguish them."
Design Agency: Katy Sushanskaya
Brand / Project Name: Packaging design for 'Well Bean' craft chocolate
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Naming, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Russia
Market Region: Europe
Project Type: Freelance Concept / Non Published
Project Category: Confectionery
Consumer Packaging Format: Wrap
Substrate / Material: Carton, Paper, Foil