Retail Shop Selling all kinds of Goods for Small Spaces
Carlos Galán Rubio - Palapita
" Palapita is born with the aim to offer clever solutions concerning room space to all those people who live in a small, limited space.
A circular cut and a 180º turn applied to a basic geometrical shape, a rectangle, discovers us the initial of the brand, the letter ‘P’, that works as a symbol which reflects the adaptability solutions to the lack of space the consumer lives with. Out of a single element, and without the need of adding any extra, we get a solid brand that transmits how the elements surrounding us are able to adapt to our own needs.
For the visual language, the negative space generated is taken as leitmotiv to generate new symmetrical shapes that help us show the products and create iconography."
Design Agency: Carlos Galán Rubio
Brand / Project Name: Palapita
Project Type: Corporate Brand Creation
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Corporate Retail Design
Market Country: Spain
Market Region: Europe
Project Type: Freelance Commercial / Published
Project Category: Retail