The Captain Khryuk Russian Dumplings-Packaging Redesign

The Captain Khryuk Russian Dumplings-Packaging Redesign / World Brand & Packaging Design Society

Zernaev Studio - The “Captain Khryuk” Russian dumplings

"The Konstantin Zernaev Studio has made the redesign of the "Captain Khryuk" pelmeni package.
The goal was to increase appeal and memorability of the package. So the main character was redrawn to become more charismatic and understandable to a buyer.
The main theme of the design is reinforced by the back of the package which is implemented in the form of the adventure map.
Also, the new color scheme allows the package to stand out among its competitors."

The Captain Khryuk Russian Dumplings-Packaging Redesign / World Brand & Packaging Design Society
The Captain Khryuk Russian Dumplings-Packaging Redesign / World Brand & Packaging Design Society

Design Agency: Zernaev Studio
Brand / Project Name: The “Captain Khryuk” Russian dumplings package redesign
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Retail Design
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Frozen Food
Consumer Packaging Format: Sleeve
Substrate / Material: Plastic