Pencil Metaphor Small Batch Artisan Wine

 Pencil Metaphor Small Batch Artisan Wine / World Brand & Packaging Design Society

 Javier Garduño Estudio De Diseño - Small Batch of Neleman Winery

" When we met our client for the first time, he described his product as a handmade wine, of which there would be just a small batch of bottles. Small batch is, in fact, the product brand. We focused on the concept ‘handmade product’, and we found our inspiration in a small and simple tool which usually goes unnoticed but is used by every other artisan: the pencil. Using the bottle’s shape, we reproduced the appearance of a well-known pencil brand. Our design is silk printed on the bottle, which creates a balanced combination. The result is a funny and visually attractive metaphor that will stand out from the shelves and will catch the buyer’s attention in a glance."

 Pencil Metaphor Small Batch Artisan Wine / World Brand & Packaging Design Society
 Pencil Metaphor Small Batch Artisan Wine / World Brand & Packaging Design Society
 Pencil Metaphor Small Batch Artisan Wine / World Brand & Packaging Design Society
 Pencil Metaphor Small Batch Artisan Wine / World Brand & Packaging Design Society

Design Agency: Javier Garduño Estudio De Diseño
Article Title: Pencil Metaphor Small Batch Artisan Wine
Brand / Project Name: Small Batch of Neleman Winery
Design Credits: Designers: Javi Garduño, Isra García, Yola Gómez
Location: Spain
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass