A Greek Artistic Approach for the Design of Portraits Characters Label Wine Series

A Greek Artistic Approach for the Design of Portraits Characters Label Wine Series / World Brand & Packaging Design Society

ABC Design Communication - Organic food 8 / Wines

"Organic food 8, created a range of 5 different wines that contain the quality and value of the Greek land.
The target was to “dress up” the bottles with different labels that will show the personality of each wine. The creative path we used was 5 different artistic portraits. Each portrait chosen characterizes the label and is based upon the name or the origin of each wine. With a common artistic aesthetics, the faces with intense characteristics created labels easy to memorize, different from the competition and consistent with Organic 8 philosophy and each wines’ variety.
We decided to use gold foil for the typography and also, to use a mix of different fonts, in order to stress the human personality and each wines’ character. The range invites the viewer-consumer to feel the uniqueness of each wine that promises a delight beyond usual."

A Greek Artistic Approach for the Design of Portraits Characters Label Wine Series / World Brand & Packaging Design Society

Design Agency: ABC Design Communication
Brand / Project Name: Organic food 8 / Wines
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design
Location: Greece
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle
Substrate / Material: Glass