Agency Concept for Canadian Craft Beer Brand
Northink Design Co. - Blue Collar Brewing
"Blue Collar Brewing Company was created with the vision of the ideal beer for an industrial town. Craft Beer is booming in Canada and southern Ontario where this brewery is located. Simple and basic ingredients are used to make the delicious beverage. So the design on the package needed to feel the same. We kept the colours a limit of 2 and the branding to be bold and impactful."
Design Agency: Northink Design Co.
Brand / Project Name: Blue Collar Brewing Company
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand Naming, Corporate Service Naming, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Canada
Market Region: Multiple Regions
Project Type: Agency Concept / Non Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can, Case
Substrate / Material: Glass, Metal, Pulp Board