Building on British Legacy of Simplicity to Rejuvenating a Modern Candle Brand
Supreme—DBA - Maiden — Rebranding + Packaging
"The global candle industry is saturated with brands from the big market dominating FMCG players. The challenge for Maiden was to create their own place in the market. Building on Maiden's British legacy of simplicity, quality and consciousness became a natural starting point for Maiden's updated brand identity and visual communications — with the new mature direction it has become perfectly positioned to achieve great things.
While a brand is an intangible asset, brand identity; which includes all tangible expression from packaging to websites, should uphold the same value.
Time spent in the beginning designing and developing the brand architecture, touch points, shelf presence and longevity is a worthwhile investment — Maiden produce a collection of candles with outstanding form, that are luxurious and purposeful in design. With this fusion of innovative design and bold ideas, Maiden’s candles are formatted as a series of styles that build from the curve model.
Supreme—DBA created a brand identity comprising of simplistic elements – a sophisticated and detailed word-mark, contemporary typography and a modest, deep navy hue, traditional in feel, but with a dramatic contemporary finish. The colour was the foundation for the packaging system, individual products and the brand feel.
Maiden is now able to voice externally it's meaning, methodology, process, beliefs and ethos, that will be echoed in their visual communications — Both through its identity on and off-line. The new concept has already gained great success from wholesale and amongst consumers – both in the English home market and in Europe. These prioritised markets are the launch pad for further global growth.
'Maiden is a thoroughly modern British company, pioneering and creating meaningful experiences with a sophisticated approach to improving on, and making our lives happier'."
Design Agency: Supreme—DBA
Brand / Project Name: Maiden — Rebranding + Packaging
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Rebranding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Household
Consumer Packaging Format: Bag, Box
Substrate / Material: Pulp Carton