Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour

Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour / World Brand & Packaging Design Society

solid studio - Olio Lupi

"Lupi is an italian historical oil. 
We have made a non-invasive restyling of the brand and the packaging, which maintained its vintage flavour. 

We have kept the color palette unchanged, we have optically corrected the logotype to improve its readability and we have redesigned the information architecture on the label."

Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour / World Brand & Packaging Design Society
Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour / World Brand & Packaging Design Society
Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour / World Brand & Packaging Design Society
Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour / World Brand & Packaging Design Society
Non-Invasive Rebranding and Packaging Design to Maintain Vintage Flavour / World Brand & Packaging Design Society

Design Agency: solid studio
Brand / Project Name: Olio Lupi
Project Type: Corporate Brand Redesign, Consumer Brand Redesign
Strategic Deliverables: Corporate Brand Strategy, Consumer Brand Strategy
Design Deliverables: Corporate Rebranding, Consumer Rebranding
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Food
Consumer Packaging Format: Bottle
Substrate / Material: Glass