Six Red Wines that Pay a Tribute and Celebrate the Party
Atipus - Vi Novell 2016
" Label design for Vi Novell 2016. This is a fresh and fruity wine which is bottled before its fermentation is finished. Therefore, it must be consumed within a short space of time.
This year, Vi Novell is a tribute to the party, the open-air dance, the joy and celebration.
Having established Vi Novell in the tradition for over six editions, this edition the winery decided to make a turn to emphasize the festive spirit of the product.
We proposed a 6 labels collection inspired by popular parties. Moving away from the wine language, we looked for a relaxed image, that invites to the revelry and celebration.
The dynamism of serial labels creates a bigger impact on the shop shelves.
We looked for an honest image that reflects the ill-mannered and popular personality of the product, which is integrated as a decorative element of the party by itself. In turn, the dynamism of serial labels creates a bigger impact on the shop shelves."
Design Agency: Atipus
Brand / Project Name: Vi Novell 2016
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight
Design Deliverables: Consumer Rebranding
Market Country: Spain
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle
Substrate / Material: Pulp Paper