Rebranding and Packaging Design for Independent Craft Beer Brewing Company from México
WRKR - La Brü Cervecería Independiente
" La Brü born in Morelia, Michoacán, as a result of the experience and effort of three independent craft beer enthusiast.
The will to create an authentic product with local ingredients and artisan manufacture lead them to new bigger markets with the responsibility to produce each day more volume and new blends of ingredients with more character and personality. The brand decide to renew it's identity and label design, using a more recognizable color code, new typography set and the (hand drawn) three barrels symbol representing each one of the founders."
Design Agency: WRKR
Brand / Project Name: La Brü Cervecería Independiente
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper