Animal Illustrations for Premium Quality Brandy Branded Packaging

Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society

Studio 33 - Jedna

" "SHALL WE HAVE ONE?" (ONE translates as “JEDNA” in Croatian.)

The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija
(a type of brandy).

Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, "SHALL WE HAVE ONE (JEDNA)?" with such a name becomes a question and the answer at the same time.

ONE for the road, A short ONE, A sharp ONE, ONE named Vilja, ONE made of quince, ONE made of apricot, ...

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja.
Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production."

Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society
Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society
Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society
Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society
Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society
Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society
Animal Illustrations for Premium Quality Brandy Branded Packaging / World Brand & Packaging Design Society

Design Agency: Studio 33
Brand / Project Name: Jedna
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Location: Croatia
Market Country: Croatia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper