Animal Illustrations for Premium Quality Brandy Branded Packaging
Studio 33 - Jedna
" "SHALL WE HAVE ONE?" (ONE translates as “JEDNA” in Croatian.)
The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija
(a type of brandy).
Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, "SHALL WE HAVE ONE (JEDNA)?" with such a name becomes a question and the answer at the same time.
ONE for the road, A short ONE, A sharp ONE, ONE named Vilja, ONE made of quince, ONE made of apricot, ...
The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja.
Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.
To make the illustrations authentic and courageous, animal heads and bodies were drawn separately. The bodies come in various gentleman's suits, whether it be a modern jacket and a tie, or a traditional Baroque suit.
The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production."
Design Agency: Studio 33
Brand / Project Name: Jedna
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Market Country: Croatia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper