Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma
Sergio Katsevich - Vlad Waxula's Grooming Co.
"This is a professional line of hand crafted men's cosmetics for barber shops. Fully based on natural ingredients.
package line includes:
• beard balm,
• beard oils (5 flavors),
• hair pomades (3 types of fixation)
• shaving soap
The main idea of the brand is the demonic charm of the Dracula Count in the image of a modern "bad" guy. It realized in a form of the bottle label. As well as in the minimal design of the entire line, which is quite a daring solution for this conservative category.
Initially, the project was carried out as a diploma project for British Higher School Of Arts And Design. At the moment we are preparing it for launch."
Design Agency: Sergio Katsevich
Brand / Project Name: Vlad Waxula's Grooming Co.
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design, Consumer Brand Guidelines
Market Country: Russia
Market Region: Europe
Project Type: Freelance Promotional / Self Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Metal, Pulp Paper