Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma

Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society

Sergio Katsevich -  Vlad Waxula's Grooming Co.

"This is a professional line of hand crafted men's cosmetics for barber shops. Fully based on natural ingredients. 

package line includes: 
• beard balm, 
• beard oils (5 flavors), 
• hair pomades (3 types of fixation)
• shaving soap

The main idea of the brand is the demonic charm of the Dracula Count in the image of a modern "bad" guy. It realized in a form of the bottle label. As well as in the minimal design of the entire line, which is quite a daring solution for this conservative category.

Initially, the project was carried out as a diploma project for British Higher School Of Arts And Design. At the moment we are preparing it for launch."

Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society
Professional Line of Hand Crafted Men's Cosmetics for Barber Shops with Vampire's Charisma  / World Brand & Packaging Design Society

Design Agency: Sergio Katsevich
Brand / Project Name: Vlad Waxula's Grooming Co.
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design, Consumer Brand Guidelines
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Freelance Promotional / Self Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Metal, Pulp Paper