Street Art Packaging Meets Artisanal Brews
Chargefield - 2Kids Brewing Packaging Design
" 2Kids Brewing Co. is a graffiti-themed nanobrewery in San Diego, serving extremely small batch tasty and unusual ales. Looking to do small runs of cans, the brewery needed a series of labels that could be written on, displaying the beer name and alcohol content.
As the brewery has a street art theme, we tapped into that to develop a system of stickers that are based on "slaps", aka sticker street art. Slaps allow artists to pre-make stickers and slap them around the city quickly. While a variety of stickers are used by artists to do this, some of the most popular are freely available, such as the United States Postal Service's label 228 or name tags. 4 coloured labels were created in the vein of the 228 label, implementing natural areas to scrawl beer names and alcohol content, along with a hop/spray paint can indicia to replace USPS' international express priority graphic."
Design Agency: Chargefield
Article Title: Street Art Packaging Meets Artisanal Brews
Brand / Project Name: 2Kids Brewing Packaging Design
Design Credits: Art Director, DesignerJohn Godfrey
Design Deliverables: Consumer Graphic Packaging Design
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal