Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics

Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society

Combination13 - Craft Cousins

"Craft Cousins is a four can collaboration mixer pack between Vancouver’s Parallel 49 Brewing, and four well established Alberta breweries (Blindman, Last Best, Bench Creek and Tool Shed) - Following on from their successful BC based music themed Brews Brothers pack, Parallel 49 look to extend their reach into the neighboring province with Craft Cousins

Steve Kitchen of Combination13 said of the project:

“We didn’t want to rinse and repeat what we’d done before with the Brews Brothers branding, so we changed up the format, and with that came a whole new design challenge - Having decided on a movie theme early on, B Movies seemed like an exciting route to debut the brand with”

The pack & cans have a distinct look, dressed up a VHS movie box set with vintage looking elements to set the tone

“Each beer has it’s own Monster and we had a lot of fun coming up with the titles and slogans - I really wanted to replicate that cheap pulp halftone print look B Movies and comics are so well loved for, and most importantly, make our product as unique as possible in a crowded market. With titles such as ‘It Came From The Mash Tun' and 'Zombies are My Brewery’ it was easy to let loose with the design and illustrations here - I’m really pleased with how it turned out and am looking forward creating to the next iteration”

Craft Cousins is available exclusively province wide in Alberta right now

Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society
Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society
Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society
Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society
Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society
Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics / World Brand & Packaging Design Society

Design Agency: Combination13
Article Title: Collaborative Brewing Mixer Packs with B-Movies Visuals Graphics
Brand / Project Name: Craft Cousins
Design Credits: Combination13
Production Credits: Parallel 49 Brewing Company
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming
Design Deliverables: Consumer Brand Identity
Location: Canada
Market Country: Canada
Market Region: North America
Project Type: Freelance Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Box, Can
Consumer Substrate / Material: Metal, Pulp Board