Spanish Wine and Soft Drink with a Slight Citrus Essence
Philosophy Co. - Montevid Tinto de Verano
"The “Tinto de Verano” is a mixture of wine and soft drink with a slight citrus essence. Its origin dates from the mid-twentieth century in southern Spain. This drink is traditionally consumed during the warmer seasons of the year and it is easy to find it in parties and terraces during the spanish summers.
Montevid is the first tinto de verano bottled to be marketed in México, being Monterrey, its place of origin. The name comes as a tribute of a place and essence. Montevid has the ambitious goal of not only being a drink, but the catalyst of moments, ideas, opinions and philosophies.
"Montevid is not just a drink, it is a movement, a catalyst, that seeks to awaken discernment, create inspiring moments where you share your ideas and thoughts, we are a lifestyle, we are a philosophy ..." - Miguel García, Founder of Montevid.
Philosophy Co. takes on the task of developing a concept that encompasses its origin, the ingredients and philosophy. For the construction of the logo we created an abstract representation of the name using the mountains which are the landmarks Monterrey and groups of circles to represent the vine and the bubbles of the soft drink, managing to group the two main ingredients of the drink into a single element. For its image and communication we rely on the philosophy of existentialism and stoicism, taking from them the duality of the human being, hence the two-color, minimalism of elements and cleanliness, resembling a marble sculpture inspired by the busts of the great greeks philosophers.
Design Agency: Philosophy Co.
Article Title: Spanish Wine and Soft Drink with a Slight Citrus Essence
Brand / Project Name: Montevid Tinto de Verano
Design Credits: Art direction, brand design and direction by Rodrigo F. Véjar, Photography by Alberto Pinto
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Plastic