Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia

Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society

Milk Design Studio - The Party Land Branding

" The Party Land Branding, Art Direction

Overview:
The Party Land stands out as one of the best event planning and party supply shops in Jeddah, Saudi Arabia. 

The Challenge:
Milk Design Studio was asked to create a new timeless brand that would fit the modern world.

The Solution:
We have positioned the brand as a Jester personality. The role of the Jester archetype is to bring everybody together to play, appreciate the joy in life and connect with their inner child. As the ultimate entertainer, the Jester is able to make people feel good, a feeling that any brand would like to be associated with. Jester brands give the impression that they live in the moment, use outrageous imagery and often tease their customers affectionately.  
We have applied that into consideration by carefully choosing colors that are bright to reflect the high energy levels associated with the brand. We have also used the confetti as a supporting graphic and brought a party element to the brand to reflect its youthful and dynamic personality. Now let's party!"

Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society
Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society
Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society
Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society
Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society
Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society
Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia / World Brand & Packaging Design Society

Design Agency: Milk Design Studio
Article Title: Fun and Playful Brand Identity Design for The Party Land in Saudi Arabia
Brand / Project Name: The Party Land Branding
Design Credits: Art Direction, Graphic Design Haya Al Jamal
Creative Director: Fadel Shaath
Photography: Alaa Qadi, Alaa Saigh
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design
Location: Saudi Arabia
Market Country: Saudi Arabia
Market Region: Middle East
Project Type: Agency Commercial / Published
Project Category: Entertainment
Consumer Packaging Format: Bag
Consumer Substrate / Material: Paper