Packaging Design for Beverage Pods takes Inspiration from a Research Lab
JAY–L - Pod Labs
"Founded in Singapore, Pod Labs is a brand that serves ready-to-drink beverages in pod capsules. Co-founded by two passionate coffee and tea connoisseurs, the business was brewed up as the answer to the endless search for that traditional Singapore kopi (coffee) — perfectly balanced with a flavourful, full-bodied taste.
Echoing the founders’ obsession to quality, the design idea captures the attention to detail and the level of precision needed to create that perfect beverage capsule. Extending from this thought of meticulousness, the identity takes inspiration from a research lab, with iconic elements integrated with refreshing gradient tones — forming an expansive series of colourful logotypes.
The gradients symbolise the intensifying shades of colour when coffee or tea is infused with water, which is developed for every flavour and visually represented on each packaging’s frame. An iridescent foil treatment is applied across the brand’s stationery, suggesting a fusion of all the flavours into a single entity."
Design Agency: JAY–L
Article Title: Packaging Design for Beverage Pods takes Inspiration from a Research Lab
Brand / Project Name: Pod Labs
Design Credits: Art Direction, Design, Copywriting and Photography Jay Liu
Production Credits: Printer Pixel Tech Singapore
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Singapore
Market Region: Multiple Regions
Project Type: Freelance Commercial / Published
Project Category: Beverages
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper