The Modern Redesign of one of Prague's Oldest Favourites
Cocoon Prague - Staropramen Local Storytelling Cans
"We love to go above and beyond for our clients, especially when they’ve been with us for so long. Local Staropramen in Czech Republic wanted to celebrate their redesign by pointing to the brand and brewery’s specific points of pride. Each trait that makes Staropramen unique fits into the wider story of their success.
Our goal was to create a set of special edition cans to announce a contemporary redesign. We became storytellers for Staropramen’s proud Czech beers and brewing traditions by creating a graphical style for 14 different can designs, all of which can be seen on Nealko, Smíchov, Jedenáctka and Ležák. The typographical features describe the ingredients and precise brewing methods of each beer.
These stories are not found in any books. They exist within the people and products behind Staropramen’s name. However, you can discover these stories for yourself on the back of 14 cans. All showcase a distinctive graphical style that quickly became a part of Staropramen’s identity, despite this result being unplanned during the creative process.
The special edition Staropramen cans give the public something new and different to enjoy. Each can design features Staropramen’s quality taste profiles and ingredients while highlighting the brand’s values in a modern way. Beer has been part of Czech lives and traditions for centuries, and we chose to honor their stories in Staropramen’s identity."
Design Agency: Cocoon Prague
Article Title: The Modern Redesign of one of Prague's Oldest Favourites
Brand / Project Name: Staropramen Local Storytelling Cans
Design Credits: Creative Director: Martynas Birskys
Copywriter: Jakub Plasek
Account Manager: Michaela Kratochvilova
Project Manager: Cigdem Cevrim
Design Director: Michal Kraus
Illustrator / Typographer / Photographer: Anna Belousova
3D Visualiser: Petr Ludvik
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Tone of Voice, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Corporate Rebranding, Consumer Rebranding
Location: Czech Republic
Market Country: Czech Republic
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal