Minimal Branding and Identity for Ullr Digital Agency
Outfit Branding & Design - Ullr Digital Agency
" Ullr Digital is a design-driven web development firm that aims to build sites with greater efficiency, usability and aesthetic.
Taken from the moniker of the Norse god of snow, we developed the name Ullr to describe and characterize the sparse minimalism and clean code at the center of the brand’s persona and culture. From this strategy, we created a logo wordmark slyly derived from the two forward slashes so commonly found in web programming.
We then expanded the identity with chilly, Arctic-inspired colors and glacial photography, as well as a tagline that expresses Ullr’s primary principle of marrying form & function."
Design Agency: Outfit Branding & Design
Article Title: Minimal Branding and Identity for Ullr Digital Agency
Brand / Project Name: Ullr Digital Agency Naming, Logo & Identity
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Corporate Brand World, Corporate Service Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Brand Guidelines
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Technology