Brand and Packaging Design for Brewery Tasting Room in Mexico City
Toro Pinto - Principia Tasting Room
"The tasting room (located in Mexico City) is an extension of Principia Brewery. We gave continuity to the main concepts: science and discovery tied to the five categories of flavors. Each icon is a universal expression of: acidity, sweetness, sourness, saltiness and umami. The line repetition sustains the idea of existence and everything that has yet been discovered.
The five icons of the identity combine to create the metaphor of an experimental recipe.The blend of colors, graphics, sizes and textures were designed to give the consumer choices so that the outcomes could vary. Just like a recipe, science and pleasure are blended together. One of the main challenges was to find the balance between the scientific and mundane dimensions of eating and drinking. We aimed to transcend the current concept of handcrafted objects and chose to follow the path of intellectual sophistication. The color choices make a reference to space and provoke a vibrant nocturnal feeling and are applied over the brand collateral applications."
Design Agency: TORO PINTO
Article Title: Brand and Packaging Design for Brewery Tasting Room in Mexico City
Brand / Project Name: Principia Tasting Room
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Graphic Design, Corporate Retail Design, Corporate Brand Guidelines, Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bag, Box, Cup, Jar, Wrap
Consumer Substrate / Material: Glass, Pulp Carton, Pulp Paper