Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries

Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society

Cocoon - Odkolek Redesign

"ODKOLEK, one of the oldest Czech bakeries, approached us at Cocoon wanting a long-term strategy for brand communication. Currently owned by United Bakeries, it is experiencing a rebirth as an umbrella brand with the greatest potential to compete on the market. Therefore, ODKOLEK needed to update their visual identity without sacrificing their heritage."

Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society
Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society
Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society
Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society
Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society
Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries / World Brand & Packaging Design Society

Design Agency: Cocoon
Article Title: Longer Term Strategy, Brand Communication and Redesign that Reunites Czech Bakeries
Brand / Project Name: Odkolek Redesign
Design Credits: 
Designer: Anna Belousova
Designer: Michal Kraus
Case Study Designer: Adam Roller
3D Visualizer: Petr Ludvík
Animation: Petr Ludvík
Photography: Adéla Bláhová
Brand Strategy: Jakub Plášek
Project Management: Anna Hladíková
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Location: Czech
Market Country: Czechia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Bakery
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic