Refined Corporate Identity Redesign for One of the Oldest Printing Companies in İstanbul

Refined Corporate Identity Redesign for One of the Oldest Printing Companies in İstanbul / World Brand & Packaging Design Society

Federation - Ömür Printing House Branding

"First of all, while designing the logo, we wanted to stay within the boundaries of typography and create a strong logotype. Yet, we wanted to add an idea that relates the solid and bold use of typography with the basics of printing industry. Thus, we transformed the dots above Ö and Ü to symbolise rolling presses and created a strong link with the printing industry. While designing the identitiy, we chose solid and strong colors and wanted to create a contrast among yellow and black. Since the printing company is one of the oldest and biggest printing houses in İstanbul, we wanted the identity to be simple, confident, bold and strong."

Refined Corporate Identity Redesign for One of the Oldest Printing Companies in İstanbul / World Brand & Packaging Design Society
Refined Corporate Identity Redesign for One of the Oldest Printing Companies in İstanbul / World Brand & Packaging Design Society

Design Agency: Federation
Article Title: Refined Corporate Identity Redesign for One of the Oldest Printing Companies in İstanbul
Brand / Project Name: Ömür Printing House Branding
Design Credits: 
Designer: Ceyda Kalyoncu
Creative Director: Ali Algür
Chief Creative Officer: Barış Akbaş
Print Manager: Gökçay Vardar
Project Manager: Nurten Ardıç
Production Credits: Printing House: Ömür
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand World, Corporate Service Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Rebranding, Corporate Brand Experience, Corporate Graphic Design
Location: Turkey
Market Country: Turkey
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Manufacturing