Brand Creation for Apple Crisps Healthy Snacks

Brand Creation for Apple Crisps Healthy Snacks / World Brand & Packaging Design Society

Redfire - Goodi Apple Crisps

"Goodi is an innovative new snack brand offering healthy and delicious treats for the school lunchbox. As the saying goes - an apple a day keeps the doctor away. These super crunchy apple crisps contain one apple - that is dried with no added sugar, 100% natural and 99% fat free.

Our Thinking:
We wanted the packaging to appeal to a school aged audience - key acquisition influencers for repeat purchase. 

Our Approach:
Our strategy determined a clean and simple approach which had to communicate visually - without reading any copy or content. 

Our Solution:
The graphics create an unmistakable look and feel that is clean, simple and fun, yet still appeals to the mums and dads who are buying the snacks. Key purchase information head the pack without influencing the packaging hierarchy, clearly speaking the health benefits of Goodi. The tone of voice engages our audience in a friendly manner and compliments the typography which is based off an old style school book. The apples were hand painted in watercolour then computer rendered, giving authenticity to our audience. 

An overall simple design with a cheerful look."

Brand Creation for Apple Crisps Healthy Snacks / World Brand & Packaging Design Society
Brand Creation for Apple Crisps Healthy Snacks / World Brand & Packaging Design Society
Brand Creation for Apple Crisps Healthy Snacks / World Brand & Packaging Design Society
Brand Creation for Apple Crisps Healthy Snacks / World Brand & Packaging Design Society

Design Agency: Redfire
Article Title: Brand Creation for Apple Crisps Healthy Snacks
Brand / Project Name: Goodi Apple Crisps Brand & Packaging Design
Design Credits: Creative Director Colin Downing
Art Director Natasha Alimova
Designer / Illustrator Helena Jeory
Digital Designer Lans Jiang
Retouching Laia Pampalona
Photography Charles Mackenzie
Stylist Marie Low
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Location: New Zealand
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Food
Consumer Packaging Format: Bag, Flow-Pack
Consumer Substrate / Material: Plastic