Refining Visual Language and Reuniting Family Variants and Simple Navigation

Refining Visual Language and Reuniting Family Variants and Simple Navigation / World Brand & Packaging Design Society

Brown&co - Bomonti beer

"Brief
Refine the Bomonti visual language, reunite the family of variants while maintaining simple consumer navigation, mindful that Turkey is the darkest of markets in the promotion of alcohol brands. (i.e. outlawed in many respects)

Problem
Bomonti was the first beer made in Turkey – they have been making beer their own way since 1890. In recent years, the Bomonti family design has become fragmented. With a strong positioning of Kendine Has (live your way), Brown&co were asked to bring this positioning alive creating a succinct brand family, including the introduction of a new variant.

Solution
We created a strong visual architecture based on the top performing variant in the Bomonti stable – Filtresiz. The colour coding of the variants allows for simple range navigation, while the basic structure of the label ensures that the Bomonti branding remains consistent. Along with this, we created new innovative designs for cans (including 3D structural proposals) and an identity for their World Beer Series to be used off pack."

Refining Visual Language and Reuniting Family Variants and Simple Navigation / World Brand & Packaging Design Society
Refining Visual Language and Reuniting Family Variants and Simple Navigation / World Brand & Packaging Design Society
Refining Visual Language and Reuniting Family Variants and Simple Navigation / World Brand & Packaging Design Society
Refining Visual Language and Reuniting Family Variants and Simple Navigation / World Brand & Packaging Design Society

Design Agency: Brown&co
Article Title: Refining Visual Language and Reuniting Family Variants and Simple Navigation
Brand / Project Name: Bomonti Beer - Packaging Refresh, Naming, Portfolio Architecture, New Product Launch
Design Credits: Creative Directors Dave Brown, Bic, Alex Robertson
Strategy Director Troy Wade
Designer: Keelie Teasdale
Copywriter: Troy Wade
Illustrators: Colin & James Frewin
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Brand Identity, Consumer Rebranding
Location: Global Collective
Market Country: Turkey
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Glass, Metal