Consumer Brand Creation for Healthy Homemade Snacks from Mexico

Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society

Hi! Estudio - Sunny dry chips

"Product:
A healthy homemade snack made from a selection of dehydrated fruits and vegetables baked as an alternative to industrialized potato chips.
Naming:
Sunny Dry chips- It makes a direct reference to the sun, or sunny days that remind us how necessary they are for fruits and vegetables to grow naturally. The sun as a representative element of nature and the earth.
Logo:
A composition was made where the main element is the Sunny word traced with rounded vertices, on the top five lines were placed radially in representation of the sun as a visual reinforcer of the name.
Concept:
The sunsets, dawns, a healthy lifestyle, the smile of people day after day, were trigger factors for the creation of the brand. A mark of friendly character that plays with elements of color for the differentiation of each one of the products. It is intended to communicate and promote through each of the applications that healthy eating can be simple and favorable for everyone."

Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society
Consumer Brand Creation for Healthy Homemade Snacks from Mexico / World Brand & Packaging Design Society

Design Agency: Hi! Estudio
Article Title: Consumer Brand Creation for Healthy Homemade Snacks from Mexico
Brand / Project Name: Sunny dry chips
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity
Location: Mexico
Market Country: Mexico
Market Region: Central America
Project Type: Agency Commercial / Published
Project Category: Snack Food
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic