Redefining a Moldovan Favourite

Redefining a Moldovan Favourite / World Brand & Packaging Design Society

Brown&co - Chisinau beer

"Brief
Design the core brand identity and packaging of the Chisinau brand aligned to the refreshed positioning and brand story.

Problem
Chisinau has a rich brand positioning and story around the celebration of true friendship. However, this is not reflected in their current visual language and packaging which looked dated and generic. We needed to create something more emotional that showcased the beer’s Moldovan heritage, and which would elevate the premium credentials of the brand (even on PET bottles!).

Solution
We wrote the line: ‘Chisinau. Always here’, which speaks to the fact that the beer is a true friend for true friends, and also that it is committed to Moldova and its people by only using locally sourced ingredients. The beer is also brewed using the most technologically advanced brewing plant in Europe. Our brand language shares this idea of craftsmanship, heritage, friendship and brotherhood all underpinned by classic Moldovan design cues."

Redefining a Moldovan Favourite / World Brand & Packaging Design Society
Redefining a Moldovan Favourite / World Brand & Packaging Design Society

Design Agency: Brown&co
Article Title: Redefining a Moldovan Favourite
Brand / Project Name: Identity and Packaging Relaunch for Chisinau Beer
Design Credits: Creative Director Dave Brown
Strategy Director Troy Wade
Designer Keelie Teasdale
Copywriter Troy Wade
Artworker Alan Cordery
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding
Location: Global Collective
Market Country: Moldova
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass