Authentic Italian Restaurant in Jakarta, Indonesia

Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society

Thinking Room - Pippo

"An upper-middle class Italian cafe based in Jakarta, Pippo serves exquisite dishes, including pizzas and pastas, to those who crave authentic, delicious Italian delicacies. We designed its branding with certain traits in mind; simple and warm. The logo is derived from a kid’s face as he’s looking cravingly at a tomato, an ingredient that’s almost iconic due to how widely it’s explored in Italian dishes. The red color scheme also represents tomato while the green represents fresh vegetables which is very prominent in Italian food. Additionally, the yellow color scheme complements the red and green as well as fortifies the warm vibe of the brand."

Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society
Authentic Italian Restaurant in Jakarta, Indonesia / World Brand & Packaging Design Society

Design Agency: Thinking Room
Article Title: Authentic Italian Restaurant in Jakarta, Indonesia
Brand / Project Name: Pippo
Design Credits: Creative Director Eric Widjaja
Graphic Designer Wicky Syailendra, Bram Patria Yoshugi
Photographer Ritter Willy Putra
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Location: Indonesia
Market Country: Indonesia
Market Region: Asia
Project Type: Agency Commercial / Published
Project Category: Food
Consumer Packaging Format: Bag, Box, Tag
Consumer Substrate / Material: Pulp Carton, Pulp Paper