Complete Brand Overhaul for Sunset Brewery
A-Side Studio - Sunset Brewery
"Each year we find time in our schedule to work on a selection of capsule projects which bring the studio true satisfaction.
Sunset Brewery approached us with a great product coupled with a brand identity which fell well short of the quality of the beer. The challenge of raising the profile of this worthy product appealed to us so we undertook a brand audit, questioning every aspect of the visual identity and written word. We then built a brief around our findings with the goal of creating an iconic beer brand which would take a comfortable seat in the crowded world of craft beer, whilst celebrating it's heritage and location on the beautiful North Coast of Cornwall, where the sweeping west facing bays take full advantage of the spectacular sunsets.
On paper the task was simple – to create a brand identity and packaging experience which captures the essence of ' the golden hour' – but to complete this task without falling back on generic references presented it's own problems. It became a process of refinement, stripping out the noise, developing an illustrative style and exploring substrates which capture the quality of the beer without compromising the emotive aspects of the brand. The resulting brand identity is concise and to the point. We invested our time in perfecting the details, taking great care to find the perfect 'gold' and screen printing the promotional materials to further emphasise the craft aspect.
'Exceptional beers made by connoisseurs, for connoisseurs. Brewed for the golden hour.'"
Design Agency: A-Side Studio
Article Title: Complete Brand Overhaul for Sunset Brewery
Brand / Project Name: Sunset Brewery
Project Type: Corporate Brand Redesign, Consumer Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Corporate Tone of Voice, Corporate Brand World, Consumer Research / Insight, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Corporate Rebranding, Corporate Graphic Design, Corporate Brand Guidelines, Corporate Brand Digital, Corporate Advertising, Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beer & Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass