Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil

Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society

Ricebean Studio - Black'n Load

"“The Black’n Load brand was born from the fusion of the passion for the world of specialty coffees and the desire to offer what we call “Coffee Momentum “, a superior experience in quality, service, and entertainment.”

With customized typography and elements containing subtle and elegant details, the visual identity refers to the Steampunk, a subgenre of science fiction that has the Industrial Revolution and the Age of the nineteenth century as its scenario, in which the technological paradigms occurred earlier than in actual history, but were obtained through of the science already available at that time, like the industrial steam-powered machinery."

Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society
Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil / World Brand & Packaging Design Society

Design Agency: Ricebean Studio
Article Title: New Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil
Brand / Project Name: Black'n Load
Design Credits: 
Designers: Rafa MotaNatalia Azevedo 
Retail DesignerTomás Miller
Photos: Black’n Load
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Brand World
Design Deliverables: Corporate Brand Identity, Corporate Brand Experience, Corporate Graphic Design, Corporate Service Design, Corporate Retail Design, Corporate Brand Guidelines
Location: Brazil
Market Country: Brazil
Market Region: South America
Project Type: Agency Commercial / Published
Project Category: Retail