New Zealand Property Development Brand and Marketing Communications
Urlich Studio - Nuffield Apartments
"Urlich Studio were approached to the design the brochure, website and marketing communications for the new development in Newmarket. Renowned architect Neville Price designed Nuffield, a beautiful, cool green landmark building, offering owners privacy and individuality.
The approach was to create a strong visual scheme that would run seamlessly through the marketing collateral. We did this by using the focal point of the architect's vision of creating a green and private oasis. Plants and foliage are an important link to nature, reducing stress, producing oxygen, and providing privacy. Using this visual scheme helped Nuffield Apartments separate themselves from the competition. The green and gold visual identity was then rolled across printed and digital collateral, including brochures, billboards, press ads and a display suite."
Design Agency: Urlich Studio
Article Title: New Zealand Property Development Brand and Marketing Communications
Brand / Project Name: Nuffield Apartments
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Advertising
Location: New Zealand
Market Country: New Zealand
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Real Estate