Naming, Branding & Packaging Design for Patagonian, Argentinian Beer
Disruptive Brand Innovation - Bosque Brand Beer
"More than an Artisan Beer
Gabriel Cosi, an entrepreneur from Neuquén - Patagonia Argentina, was building his small factory, still without a brand, not a name, only with the desire to produce craft beer with the best quality standards, and the obsession to find the best flavor expression of each variety
In a market where brands with ethnic or autochthonous names abounded, we looked for the power in simplicity, at the same time nourishing ourselves with the mysticism and the mystery that the landscape of the forest generates in the general imagination. Forest does not refer to any in particular, they are all forests, their natural wealth and their fauna, which inspires us to generate a graphic system based on the animals that inhabit it.
We have created a brand that seeks to break with the classic aesthetics of Craft Beers, focused on creating a link with the consumer that goes beyond the product.
A brand that has generated a special bond with the public, which accepted the invitation to enter into an experience in which the flavors and quality go hand in hand with the mystique that Bosque transmits.
Design Agency: Disruptive Brand Innovation
Article Title: Naming, Branding & Packaging Design for Patagonian, Argentinian Beer
Brand / Project Name: Bosque Brand Beer
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design, Corporate Environment Design, Corporate Retail Design, Corporate Brand Guidelines, Corporate Brand Digital, Corporate Advertising, Consumer Brand Identity, Consumer Branding, Consumer Rebranding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Brand Digital
Market Country: Argentina
Market Region: South America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can, Cup
Consumer Substrate / Material: Glass, Metal