Traditional Values in a Sleek Form of Oak Vodka

Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society

Marek Jagusiak - Oak Vodka

"Oak Vodka packaging design is a conceptual export variant of existing brand of polish vodka - Wódka Dębowa. In this case, both the visual branding and the packaging, break away from the original product which is very rustical and might appear somewhat outdated. Still, it sells well on the local market. My goal was to create a packaging that would convey the same traditional values in a sleek, new form. This would enable the product to compete with other successful polish brands of spirits, such as Wyborowa, Belvedere or Chopin, on international markets."

Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society
Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society
Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society
Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society
Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society
Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society
Traditional Values in a Sleek Form of Oak Vodka / World Brand & Packaging Design Society

Design Agency : Marek Jagusiak
Article Title: Traditional Values in a Sleek Form of Oak Vodka
Brand / Project Name: Oak Vodka
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Poland
Market Country: Multiple Countries
Market Region: Europe
Project Type: Freelance Concept / Non Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Ceramic, Glass, Metal, Wood, Pulp Moulded Fibre