Brand Identity and Packaging Design for Bakery World

Brand Identity and Packaging Design for Bakery World / World Brand & Packaging Design Society

Vinita Jakkal - Bakery World

"Bakery World is a Banglore, India based Bakery Shop. Brief was to create a new Identity for the Brand along with new Packaging Design for their Stone Baked Bread range to standout in the market with current trends. 

The new identity is a combination of chef cap with bold & modern typeface, which creates a powerful unit. Packaging is inspired from traditional brick oven. A product window is itself a brick oven through the type of bread is visible. Currently they have 3 variants Brown Bread, Milk Bread & Sandwich Bread. Fresh & Bright Colour Palette is used keeping in mind the significance of the variant."

Brand Identity and Packaging Design for Bakery World / World Brand & Packaging Design Society
Brand Identity and Packaging Design for Bakery World / World Brand & Packaging Design Society
Brand Identity and Packaging Design for Bakery World / World Brand & Packaging Design Society

Design Agency: Vinita Jakkal
Article Title: Brand Identity and Packaging Design for Bakery World
Brand / Project Name: Bakery World
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: India
Market Country: India
Market Region: Asia
Project Type: Freelance Commercial / Published
Project Category: Food
Consumer Packaging Format: Wrap
Consumer Substrate / Material: Plastic