Dynamic Branding for a New Solution for Building Websites at a Online Gaming Company
Gamesys - Dynamic product brand for Delta
“ Dynamic branding for Delta, a new solution for websites at Gamesys and other third-party agencies.
Delta is an approach that enables developers to build components for apps and make them available for real time composition, configuration, editing and styling.
The Logo is based on the Greek uppercase letter D (Δ) which in mathematics is used to symbolise difference, change or a number of solutions in some equations. This translates perfectly into what we want to achieve with our websites so we tried to convey that same concept into the logo itself.
The logo doesn't have a main composition, instead, a set of rules was created so that pre-defined dynamic shapes can be used to assemble different compositions.
Developed at Gamesys.”
Design Agency: Gamesys
Article Title: Dynamic Branding for a New Solution for Building Websites at a Online Gaming Company
Brand / Project Name: Dynamic Product Brand for Delta
Design Credits: Delta Concept and Tech Developed by Gamesys North-Star Team:
Graphic/UI Designer Bruno Viegas
Graphic Designer Albert Seleznyov
UX Designer Anastasiia Kucherenko
Technical Architect Tolis Christomanos
Developer Aaron Lote
Developer Gareth Staite
Product Owner Andrew Forkes
Project Type: Corporate Brand Creation
Strategic Deliverables: Consumer Product Naming
Design Deliverables: Corporate Brand Identity, Corporate Graphic Design, Corporate Brand Guidelines, Corporate Brand Digital
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Technology/Software