Identity Design for Organic Restaurant and Museum in Peru

Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society

Provincia Estudio Creativo - Muju Identity Design

Muju: Seed in Quechua. 
Is an organic food restaurant located in Cusco, Peru, that besides being one of the best restaurants to eat, it has also a seeds museum inside. 
Muju breathes Peru, that's why we built a typography based on the chronicles of Guamán Poma de Ayala, a Peruvian chronicler of Inca ancestry. 
We designed more than 70 isotypes: 70 different seeds, keeping the M from Muju inside each one of them.
From there, we started developing all the applications that we found important for customers.”

Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society
Identity Design for Organic Restaurant and Museum in Peru / World Brand & Packaging Design Society

Design Agency: Provincia Estudio Creativo
Article Title: Identity Design for Organic Restaurant and Museum in Peru
Brand / Project Name: Muju Identity Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Peru
Market Country: Peru
Market Region: South America
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Consumer Packaging Format: Bag
Consumer Substrate / Material: Fabric