Packaging Design for Podkova Beer Brand from Czech

Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society

R Agency - Podkovan

”Backround: While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age. 
Idea: When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You're in for the ride of your life. 
Execution: Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).”

Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society
Packaging Design for Podkova Beer Brand from Czech / World Brand & Packaging Design Society

Design Agency: R Agency
Article Title: Packaging Design for Podkova Beer Brand from Czech
Brand / Project Name: Podkovan
Design Credits: 
Creative Director Illia Anufrienko,
Art Director Illia Anufrienko,
Copywriter Kateryna Anufrienko,
Project Type: Corporate Brand Redesign
Design Deliverables: Corporate Rebranding
Location: Ukraine
Market Country: Czech Republic
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass